Nebraska Crossing Outlets
Creating an aspirational showpiece
The Nebraska Crossing Outlets marketing team asked us to create a new marketing showpiece for the 2017 holiday season. Our team was tasked with elevating the NEX brand and creating customer awareness.
ELEVATING THE BRAND
The 100-page glossy magazine showcased the mall's outlet brands in an aspirational way and showed customers that the high-end brands they love are right at their fingertips.
STRUCTURED YET AVANTE GARDE
I worked on the project from concept to design as both an art director and designer. As part of the creative team, I collaborated with the creative director to develop an overall concept, story, creative plan, photo shoot directive and shot list. I provided on-site photo art direction and production, working with a team of photographers, models and stylists to produce images. Scenes and flatlays were styled by theme: texture, colorblocking, shadowplay, snowflakes, sparkle.
PULLING IT ALL TOGETHER
I was also responsible for creating the overall design look, working directly with the client and editor to design and produce the final book.
SERVICES
Production and art direction, editorial design
Produced as part of the Omaha World-Herald creative team for Nebraska Crossing Outlets.
CREDITS
Photos Vivian Kvam and Hooton Images
Styling Cora Coppock
Creative Direction Chris Christen