Raise the bar for your industry.
Branding, creative direction and design strategy with award-winning, jaw-dropping, standing ovation-worthy results.
Our work together is one part strategy, one part action—
with a healthy splash of collaboration and a whole lot of fun.
Less stress, more “yes.”
Your next launch doesn’t have to be a guessing game with moving-target deadlines. And it definitely shouldn’t feel pieced together.
I’ll help you take your project from dreamed-up to doable to done. And you’ll be thrilled with the outcome. Most importantly, your audience will be, too.
See what's possible.
Get a glimpse at what a solid design strategy can do for you. Read the case studies.
AMERICAN COLLEGE EDUCATION
Here to get you there
American College of Education offers online affordable degree programs in education, healthcare, nursing, business and more.
I implemented a new brand strategy and identity across the entire institution—from marketing to admissions to academics. Read about the brand rollout and how I continue to provide ongoing brand alignment.
READ THE CASE STUDY
TD MAGAZINE
From corporate to cutting-edge
Meet TD magazine, the largest, most influential magazine for talent development professionals worldwide.
Their audience’s needs and interests were changing. See how my team and I redesigned the magazine with a fresh direction and elevated aesthetic to help them evolve with the times.
Woodward magazine
Capturing an Academy's spirit
Woodward Academy is an independent pre-K through 12th grade college-prep school with more than 2,400 students in south Atlanta.
Find out how I helped them relaunch their magazine as a high-quality piece of content marketing that reinforced the school’s culture and identity and elicited donations from alums.
“When you need top-notch visual communication design, your search starts and ends here. New brand image? Beautiful magazine or brochure? Catchy slogan? Knock-your-socks-off product shoot? Heather Winkel delivers with precision, ease and grace. Every. Time. This creative talent is one of the best that I have worked with in my many years of lifestyles publishing. She gets five stars for talent, skill and commitment.”
— Chris Christen, lifestyles editor, Omaha World-Herald
Meet your right-hand woman.
I’m Heather, and I’m a creative leader who’s helped values-centered orgs like yours make a powerful statement with a lasting impact for 15+ years.
I’ve launched and designed countless publications and taken dozens of brands from who? to whoa. When we work together, you’ll get the star chart, the vessel, and the landing for results that’ll be out of this world.