When The Odyssey School came to us they had little brand strategy and relied on a historic shield and their signature Odyssey green color. We helped them develop an entirely new brand identity to create a stronger point of view and unique value proposition to align their look and messaging with their brand values. We refined the original logo and built a new look, including the introduction of a visually dominant “O” mark, a playful color palette and vibrant imagery.

We continued to develop the brand, incorporating the visual identity into all communication vehicles and conceptualizing and designing a new school website. We worked to create a fresh look utilizing a compelling user experience and vibrant imagery.

SERVICES
Brand development, creative direction

Produced at Network Media Partners for The Odyssey School.

WEBSITE
theodysseyschool.org

CREDITS
Photos Heather Crowder
Website Development Finalsite