You’ve got big ambition and even bigger ideas. 

Whether it’s redefining your brand identity or launching your boldest project yet, you’re on a mission to make an indelible impact on your audience. 

The challenge? 

Bringing to life those ideas—the ones that started as scribbles on a whiteboard—and telling a story with such a strong voice it could only be told by you.

It’s a logistical dance developing a product, experience, or brand that’s in sync with your larger goals. Maybe your team could piece it together, but piecemeal isn’t what you’re after. Who’s in charge of strategy and choreographing this thing?

You need someone who can pull your vision together with an artist’s eye and a project manager’s inner compass. We’ll take your ideas from conceptual to tangible and connect all the dots from a bird’s eye view, rather than from in the weeds. 

Because when your goals, brand, and team are all following the same playbook, everything suddenly aligns.

And the result is nothing short of brilliant.

I’m Heather Winkel, and I believe that with the right approach, big ideas can be executed with ease and purpose.

Whether you’re defining your brand identity, launching a new initiative, producing a publication, or developing another genius project, you need someone with a master key to unlock the full potential of your vision.

As a creative leader for more than 15 years, my background in art direction, design strategy, publication creation, and project management has helped me hone the types of skills most org leaders don’t know they need until they’ve hired me.

From the pure logistics of assembling teams and working within your timeframe and budget, to the art of developing your concept and bringing cohesion to a project with many moving parts, I’m deft at managing both the left-brain and right-brain stuff.

You don’t have to figure this all out on your own.

In fact, you shouldn’t! What may seem like resourceful delegation can actually lead to a murky message and watered-down mission. I’ll bring my agency muscles to get everyone on the same page and make connections where outside help is needed.

Your organization’s values are everything.

Which means they’ve got to be baked into every aspect of your project and be felt by every person you reach. That doesn’t happen by accident, but rather by design.

That’s why we’ll work together to build something that’s solid and unforgettable above all else, so your organization can do what it was meant to do—make an impact.